Which of the following is NOT a recommended guideline for developing service communications?
A)Tangibilize the intangible.
B)Promise what is possible.
C)Reduce consumer fears about variation in performance.
D)Make the service more abstract.
E)Feature the working relationship between provider and customer.

Question

Quizplus · Accepted Answer

The other four options are all recommended guidelines for developing service communications. However, making the service more abstract goes against the idea of tangibilizing the intangible and reducing consumer fears about variation in performance. Therefore, D is the correct choice as it is not a recommended guideline.

Which of the Following Is NOT a Recommended Guideline for Developing