The suggested communication strategy to use when the product is tangible dominant is to:
A)create an intangible image for the product.
B)create awareness for the product.
C)surround it with physical cues and tangible evidence.
D)make sure the product is in the evoked set of alternatives.
E)differentiate the service product from service delivery.

Question

Quizplus · Accepted Answer

The Answer of The suggested communication strategy to use when the product is tangible dominant is to:
A)create an intangible image for the product.
B)create awareness for the product.
C)surround it with physical cues and tangible evidence.
D)make sure the product is in the evoked set of alternatives.
E)differentiate the service product from service delivery.

The Suggested Communication Strategy to Use When the Product Is