The plan for differentiating the firm from its competitors in consumers' eyes is referred to as the firm's:
A)communication mix.
B)positioning strategy.
C)publicity plan.
D)public relations position.
E)target marketing.

Question

Quizplus · Accepted Answer

Positioning strategy refers to the actions taken by a firm to differentiate its products or services from those of its competitors to create a unique image in the minds of consumers. This helps in creating a competitive advantage and helps in shaping consumer preferences. The other options (communication mix, publicity plan, public relations position, target marketing) are important marketing tools but are not specific to differentiating the firm from its competitors.

The Plan for Differentiating the Firm from Its Competitors in Consumers