A firm that offers "service guarantees" is attempting to accomplish which of the following guidelines for developing service communications?
A)Tangibilize the intangible.
B)Develop a word-of-mouth communication's network.
C)Reduce consumer fears about variation in performance.
D)Feature the working relationship between provider and customer.
E)Encourage repeat purchases.

Question

Quizplus · Accepted Answer

By offering service guarantees, the firm is communicating to the consumer that there is reduced variation in performance, thereby reducing consumer fears about the service.

A Firm That Offers "Service Guarantees" Is Attempting to Accomplish