The ____ refer(s) to printed materials through which the professional image of the firm can be consistently transmitted,including firm brochures,letterhead,envelopes,and business cards.
A)sales promotions
B)public relations
C)visual pathway
D)publicity
E)encoding

Question

Quizplus · Accepted Answer

The visual pathway refers to the printed materials that convey the professional image of a firm, such as brochures, letterhead, envelopes, and business cards. Sales promotions, public relations, and publicity refer to other forms of marketing communication. Encoding refers to the process of creating a message to be communicated.

The ____ Refer(s) to Printed Materials Through Which the Professional