The higher the number of perceived service alternatives the:
A)higher the level of adequate service expectations.
B)lower the level of adequate service expectations.
C)more narrow the zone of tolerance.
D)higher the level of adequate service expectations and the more narrow the zone of tolerance.
E)lower the level of adequate service expectations and the more narrow the zone of tolerance.

Question

Quizplus · Accepted Answer

When there are more perceived service alternatives, customers tend to have higher expectations of what can be considered adequate service because they believe they have many options to choose from. This also narrows the zone of tolerance, as customers are less willing to accept variations in service quality, expecting more consistency and higher standards across the board.

The Higher the Number of Perceived Service Alternatives The