Which of the following is NOT an aftermarketing technique?
A) identifying customers and building a customer database
B) measuring customer satisfaction and continuously making improvements based on customer feedback
C) refraining from negative word of mouth advertising
D) maintaining a relationship with the customer after the initial sale
E) establishing formal customer communication programs
Correct Answer:
Verified
Q1: The strategy for cultivating customer loyalty that
Q2: _ refers to focusing the firm's marketing
Q3: The strategy for cultivating customer loyalty that
Q4: The guarantee that most likely avoids the
Q5: The most powerful of all guarantees that
Q7: _ is behavior that goes beyond the
Q8: Studies have indicated that as much as
Q9: Federal Express publicly states that it guarantees
Q10: _ reflects an emotional attachment as well
Q11: The strategy for cultivating customer loyalty that
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