Each department within an organization is driven by its own internal logic.Which of the following statements most accurately reflects a marketing logic?
A)Cost reduction can be obtained through mass production.
B)"Families" of personnel should reinforce one another on the job.
C)Personnel should be able to break organization rules in the context of serving the customer.
D)Customers should be provided with options that enable them to meet their individual needs.
E)Recruiting and training are essential in developing existing personnel.

Question

Quizplus · Accepted Answer

Marketing logic is focused on meeting the needs and wants of customers. Providing options that enable customers to meet their individual needs is a key component of marketing. Option A reflects a production logic, Option B reflects a human resources logic, Option C reflects a customer service logic, and Option E reflects a human resources and organizational development logic.

Each Department Within an Organization Is Driven by Its Own