In the effort to create a more customer-focused organization,one of the approaches to changing the culture through structure is:
A)utilizing the marketing department as a change agent.
B)restructuring the firm around the customer experience.
C)bring in outsiders to change the culture.
D)revamping the firm's reward systems.
E)utilizing the marketing department as a change agent,and restructuring the firm around the customer experience.

Question

Quizplus · Accepted Answer

Restructuring the firm around the customer experience directly impacts how the organization operates in a manner that is more aligned with customer needs and expectations. Utilizing the marketing department as a change agent leverages the department's insights into customer behaviors and preferences to drive organizational change. Both approaches are focused on aligning the organization's structure and culture with a customer-centric perspective.

In the Effort to Create a More Customer-Focused Organization,one of the Approaches