Attempting to control a habit by associating it with something disturbing in one's imagination is a behavioral technique called

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The technique described is specifically called "covert sensitization," which involves pairing a negative, aversive image or thought with the behavior one's trying to change in order to decrease the likelihood of that behavior occurring in the future. Choice A ("covert association") and B ("negative association") are not specific terms, and negative reinforcement (choice D) involves removing an aversive stimulus in order to increase the likelihood of a behavior occurring.

Attempting to Control a Habit by Associating It with Something