Which of the following statements best describes the vision of an organization?
A) The activities a firm performs for its customers
B) An illustration of how a firm can align its resources to get a position in the marketplace
C) A concept that defines a firm's reason for existence
D) A concept or picture of what a firm wants to achieve

Question

Quizplus · Accepted Answer

A vision statement is a concept or picture of what a firm wants to achieve in the future. It describes the desired future state of the organization and helps guide decision-making and goal-setting. Option A refers to the firm's activities, which may be related to its mission or strategy. Option B refers to the alignment of resources but does not necessarily capture the overall vision. Option C refers to the firm's purpose or mission, which may be related to the vision but is not the same thing.

Which of the Following Statements Best Describes the Vision of an Organization