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Z-Coffiz Charges Much Higher Prices for a Cup of Coffee

Question 1

Multiple Choice
 Z-coffiz charges much higher prices for a cup of coffee than its competitors. Z-coffiz is able to do this because it positions itself to be selling an experience, rather than merely a cup of coffee. Which aspect of a firm's strategy does this describe?
A) External fit
B) Internal fit
C) Differentiation
D) Implementable

 Z-coffiz charges much higher prices for a cup of coffee than its competitors. Z-coffiz is able to do this because it positions itself to be selling an experience, rather than merely a cup of coffee. Which aspect of a firm's strategy does this describe?


A) External fit
B) Internal fit
C) Differentiation
D) Implementable

Correct Answer:

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