Green Health Supplements, Inc. (GHS) produces all of its products in the United States. It is trying to expand globally by shipping its products to foreign distributors. GHS has which of the following market entry strategies?
A) Exporting
B) Licensing and franchising
C) Joint venture
D) Wholly owned subsidiaries

Question

Green Health Supplements, Inc. (GHS) produces all of its products in the United States. It is trying to expand globally by shipping its products to foreign distributors. GHS has which of the following market entry strategies?
A) Exporting
B) Licensing and franchising
C) Joint venture
D) Wholly owned subsidiaries

Quizplus · Accepted Answer

Exporting involves producing goods in one country and shipping them to another country for sale. This is the best choice for GHS as they are producing their products in the US and plan to sell them to foreign distributors. The other options, licensing and franchising, joint venture, and wholly owned subsidiaries, involve more complex and costly methods of entering a foreign market, such as partnering with local companies or establishing a physical presence in the foreign market.