Objectives provide a series of quantifiable milestones or benchmarks by which a firm can assess its progress.

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Objectives are specific, measurable, and actionable targets that a firm sets to evaluate its progress towards achieving its overall goals. By defining specific objectives, a firm can regularly assess and measure its performance, identify areas for improvement, and make data-driven decisions to stay on track towards achieving its goals. Therefore, objectives do provide a series of quantifiable milestones or benchmarks by which a firm can assess its progress.

Objectives Provide a Series of Quantifiable Milestones or Benchmarks by Which