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Undergraduate Student Stanley Sleuth Conducted a Content Analysis Study of the Toronto

Question 39

Multiple Choice

Undergraduate student Stanley Sleuth conducted a content analysis study of the Toronto Star newspaper between 1915 and 2005.He first identified 20 000 relevant articles involving government regulation of business and systematically sampled these articles with a sampling interval of 50.He then coded each sampled article based on the subjective meaning it expressed as pro- or anti-government regulation using a 1 to 10 scale (1 = very anti-regulation,10 = very pro-regulation) .In this study,Stanley used


A) latent coding.
B) manifest coding.
C) generic coding.
D) intervention strategy coding.
E) contingency coding.

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