Which of the following best describes the relationship between direction and intensity?
A)Direction is where something fits on a continuum,while intensity pertains to how often messages pertain to different points on the continuum.
B)Direction is where something fits on a continuum,while intensity is the strength or power of a message in a direction.
C)Direction is a measure of interval variables,while intensity is a measure of categorical variables.
D)Direction pertains to the overall character of a sample frame,while intensity pertains to the level of agreement or divergence of each element from the overall direction.
E)Measures of direction involve value judgments,while measures of intensity do not.

Question

Quizplus · Accepted Answer

Direction refers to where something fits on a continuum or scale, while intensity refers to the strength or power of a message in a particular direction or on a particular point on the continuum. For example, a survey may ask respondents to rate their agreement with different statements on a scale from "strongly disagree" to "strongly agree." The direction would be the overall trend of responses (e.g., most respondents agree with the statements), while the intensity would be the degree of agreement (e.g., some respondents strongly agree while others only somewhat agree).

Which of the Following Best Describes the Relationship Between Direction