A greeting card manufacturer runs a commercial indicating that people who receive greeting cards appreciate them much more when they see its company name on the back.This is an example of a company focusing on

Question

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The commercial is focusing on the symbolic value that the company's name adds to the greeting card. By associating their brand with the sentiment and appreciation of a greeting card, they are leveraging the symbolic value to increase consumer loyalty and preference.

A Greeting Card Manufacturer Runs a Commercial Indicating That People