Scenario 1-2 Chug Enterprises Is Considering Entering the Already-Crowded Sports Drink Market

Scenario 1-2
Chug Enterprises is considering entering the already-crowded sports drink market with a line of products.The first brand will be advertised to teenagers as being the best-tasting sports drink on the market.The second brand will be advertised to adults as being the lowest calorie sports drink you can buy.The third brand will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure.Each brand will have separate, distinctive packaging.However, the drinks inside are actually identical to one another.
-(Scenario 1-2) What would most likely be the least effective strategy Chug Enterprises could pursue in marketing its product to consumers?

A) to focus on integrated brand promotion
B) to use delayed response advertising
C) to stimulate primary demand
D) to attempt to increase elasticity of demand