Scenario 2-4
Advertising is a $300-billion-per-year business in the United States.Understandably, competition for clients is fierce among advertising agencies.There are many different reasons why a client may choose to move its business to a new agency, but there is one constant.The agency that wins the business is celebrated by the press; the agency that loses the business, however, is typically forgotten fairly soon.
-(Scenario 2-4) What type of agency would Subway most likely select to promote its new line of sandwiches and bread to a national television audience?

Question

Quizplus · Accepted Answer

Since Subway wants to promote its new line of sandwiches and bread to a national television audience, a full-service advertising agency would be the best choice. Full-service agencies have the resources and expertise to handle all aspects of a national advertising campaign, including media planning and buying for television commercials. They also have creative teams that can develop compelling advertisements to capture the attention of the target audience.

Scenario 2-4 Advertising Is a $300-Billion-Per-Year Business in the United States.Understandably, Competition