Question 1

By the mid-1990s, after decades of friendly rivalry among agencies across the country, New York was finally accepted as the center of the global advertising universe.

Accepted Answer

The answer of By the mid-1990s, after decades of friendly...

Question 2

Advertisers responded to the Depression by adopting a tough, no-frills style in their ads.

Accepted Answer

During the Depression, advertisers adopted a tough, no-frills style in their ads to appeal to cautious, budget-conscious consumers.

Question 3

Advertising directed at children had become a booming business by the 1970s, with spending of about $200 million a year.

Accepted Answer

Advertising directed at children had indeed become a booming business by the 1970s, with spending of about $200 million a year.

Question 4

The prewar movement to reform and regulate advertising was pretty much dissipated in the 1920s by the distractions of war and advertising's role in the war effort.

Accepted Answer

The statement correctly describes the impact of World War I on the prewar movement to reform and regulate advertising.

Question 5

The "creative revolution" was a period of time in which advertising started to take on the themes, language, and look of the revolutionary 1960s.

Accepted Answer

The creative revolution was a period of time in which advertising started to break away from the traditional styles and move towards more creative and artistic approaches, often influenced by the themes, language, and look of the revolutionary 1960s.

Question 6

During the 1950s, a renewed consumer culture resumed, and advertising once again found the respectability and fame it had in its heyday of the 1920s.

Accepted Answer

The answer of During the 1950s, a renewed consumer culture...

Question 7

The Pure Food and Drug Act actually had only a minimal effect on advertising, since it really didn't restrict advertiser's claims.

Accepted Answer

The Pure Food and Drug Act primarily focused on regulating the safety and labeling of food and drugs, rather than advertising claims. It did not place significant restrictions on what advertisers could claim in their ads.

Question 8

After WWII and into the 1950s, ads began to take on an air of self-awareness, conveying the sentiment that "you know it's an ad and so do we."

Accepted Answer

The answer of After WWII and into the 1950s, ads...

Question 9

In the 1970s, groups such as Action for Children's Television lobbied the government to strictly regulate content of children's television shows and ban all advertising that specifically targeted children.

Accepted Answer

The answer of In the 1970s, groups such as Action...

Question 10

Demonstrations dominated the advertising of the 1920s, detailing product use and benefits step-by-step, and remaining one of the most popular and successful forms of ad communication to this day.

Accepted Answer

Demonstrations were not the dominant form of advertising in the 1920s; instead, emotional appeals and lifestyle associations were more prevalent.

Question 11

While online advertising continues to grow, the massive audiences and net revenues of television are still very attractive to today's businesses.

Accepted Answer

Television still has a large audience and generates significant revenue, making it an attractive option for businesses despite the growth of online advertising.

Question 12

The mid-1990s presented scary moments for those heavily invested in traditional advertising.

Accepted Answer

The emergence and rapid growth of the internet and digital media disrupted the traditional advertising industry in the mid-1990s, causing concern and uncertainty for those heavily invested in it.

Question 13

Even during the widespread poverty of the Great Depression, advertising still maintained its high-class status and continued to be viewed as glamorous and inviting.

Accepted Answer

The answer of Even during the widespread poverty of the...

Question 14

Television advertising during the 1980s was influenced by the serious social issues explored in the new wave of independent films seen at that time.

Accepted Answer

Television advertising in the 1980s was more influenced by consumerism and the rise of cable TV, rather than the themes of independent films.

Question 15

In the 1990s, the advertising world moved away from the East Coast, with agencies springing up in Minnesota, California, Oregon, and Washington, as well as in international hot spots such as London and Singapore.

Accepted Answer

This statement is true.

Question 16

The rise of advertising is linked to the rise of capitalism in America, and is a natural feature of any capitalistic economic system, because it

Accepted Answer

Advertising is a key tool in stimulating demand for products and services, which can in turn increase revenue and profits for businesses. In a capitalistic economic system, where the goal is to generate profits and grow the economy, advertising serves as a crucial mechanism for achieving these objectives.

B, C, and D are not correct answers as there is no direct correlation between advertising and laying the groundwork for industrial revolution, reducing competition for scarce resources, or active encouragement of advertising by governments.

Question 17

A number of economic and social elements fell in place that ultimately encouraged the expansion of advertising in the U.S.But which of the following is not one of the major factors credited for contributing to the rapid growth of advertising?

Accepted Answer

The Great Depression was a period of economic downturn and is not credited with contributing to the rapid growth of advertising. Instead, it was a time when many businesses struggled, and advertising budgets were often cut.

Question 18

In 1924, Bruce Barton blended capitalist and religious principles in his book, The Man Nobody Knows, allowing readers to resolve their conflicts over religious warnings of excess and the country's new consumer culture.

Accepted Answer

This statement is true. Bruce Barton's book, The Man Nobody Knows, was published in 1925 and presented Jesus Christ as the original businessman, blending capitalist and religious principles. The book helped readers reconcile their traditional religious beliefs with the emerging consumer culture of the 1920s.

Question 19

Procter & Gamble is an example of a giant corporation that has continued to invest heavily in new ways to connect with consumers, including interactive websites that gather data, test new product ideas, and reach global audiences.

Accepted Answer

The statement is true. Procter & Gamble is known for investing in innovative ways to reach consumers and has utilized interactive websites for data gathering and product testing, among other strategies. They also have a global presence.

Question 20

Men became the major target of advertisers in the 1920s, because they were the heads of households and the keepers of finances.

Accepted Answer

In the 1920s, advertisers primarily targeted women, as they were seen as the primary consumers and decision-makers for household purchases.

Quiz 3: The History of Advertising and Brand Promotion