A company is found to be making a technically "true" but unfair comparison to a competitor's product.It may be required to add information in future ads clarifying its benefits against those of a competitor in a balanced and fair way.This is called

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This is referring to a disclaimer, which is a statement added to clarify or qualify the information presented in an advertisement. In this case, the company is being asked to add information to ensure a fair comparison with a competitor's product.

A Company Is Found to Be Making a Technically "True