When an individual feels a symbolic or self-expressive meaning about a brand, his or her involvement level tends to be lower within this product category.

Question

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When an individual feels a symbolic or self-expressive meaning about a brand, their involvement level tends to be higher within this product category. The individual is likely to have a deeper emotional connection and attachment to the brand, leading to a higher level of involvement in the category.

When an Individual Feels a Symbolic or Self-Expressive Meaning About