Jerome always buys Coke,and only Coke-not Pepsi or any other cola brand.Consumers like Jerome,whorepeatedly purchase a single brand to fulfill a specific need,are demonstrating brand loyalty.

Question

Jerome always buys Coke,and only Coke-not Pepsi or any other cola brand.Consumers like Jerome,whorepeatedly purchase a single brand to fulfill a specific need,are demonstrating brand loyalty.​

Quizplus · Accepted Answer

The statement correctly defines brand loyalty and states that Jerome is demonstrating brand loyalty by always buying Coke and no other cola brand.

Jerome Always Buys Coke,and Only Coke-Not Pepsi or Any Other