One perspective of consumer behavior is that the consumer is a decision maker.

Name: One perspective of consumer behavior is that the consumer is a decision maker.
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Consumer behavior is often viewed as a process of decision-making, which involves recognizing a problem or need, searching for information, evaluating alternatives, making a purchase decision, and post-purchase evaluation. Therefore, the consumer is seen as an active decision maker who uses a rational and cognitive approach to make choices.

One Perspective of Consumer Behavior Is That the Consumer Is