While purchases based on habit are merely consumption simplifiers,purchases based on brand loyalty are the result of a strong commitment to a brand.

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Habit-based purchases are those that occur because we repeatedly purchase the same item without much thought or comparison. In contrast, brand loyalty occurs when a customer is strongly committed to a particular brand and will actively seek out and purchase that brand's products, even if they are more expensive or less convenient than alternatives. Therefore, purchases based on brand loyalty are a result of a strong commitment to a brand.

While Purchases Based on Habit Are Merely Consumption Simplifiers,purchases Based