Experience and involvement are both low in the extended problem-solving decision-making mode.
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Q10: One perspective of consumer behavior is that
Q11: Higher involvement may be a function of
Q12: While grocery shopping,Kate picks up "Krispy's" cereal
Q13: Jerome always buys Coke,and only Coke-not Pepsi
Q14: Advertisements should be consistent with the values
Q16: Sometimes,advertisers try to make an otherwise low-involvement
Q17: Viewing consumers as social beings allows advertisers
Q18: The consumption process is based on the
Q19: Evaluative criteria differ from one product category
Q20: Without customer attention,there is a very strong
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