The consumption process is based on the sequence of two stages: need recognition and postpurchase use and evaluation.

Question

Quizplus · Accepted Answer

The consumption process typically includes several stages beyond just need recognition and postpurchase use and evaluation. It often starts with need recognition, followed by information search, evaluation of alternatives, purchase decision, and then post-purchase behavior, which includes use and evaluation.

The Consumption Process Is Based on the Sequence of Two