An agency staffer conducts a test to see how the message for her client's product, dishwasher detergent, compares to the way other ads in her product area have tested.In this way, she will gather qualitative test scores.

Question

Quizplus · Accepted Answer

The test described is quantitative, as it involves comparing numerical test scores of ads, rather than gathering subjective, descriptive data.

An Agency Staffer Conducts a Test to See How the Message