Copy testing is rarely a good idea, particularly because the account executives, the creative team, and the client usually dislike it.

Question

Quizplus · Accepted Answer

Copy testing is a valuable tool in advertising as it helps evaluate the effectiveness of an advertisement before it is fully launched, ensuring that it resonates well with the target audience. While some stakeholders may have reservations, it provides critical insights that can improve the final product.

Copy Testing Is Rarely a Good Idea, Particularly Because the Account