What went wrong with the Coca-Cola campaign when it replaced "old Coke" with "New Coke"?
A) It believed the results of a relatively small taste test.
B) It put too much emphasis on the "Coke" name.
C) It promoted a "new" flavor, but the incremental changes made were barely discernible.
D) It confused the results of objective taste tests with the reality of cultural meaning.
Correct Answer:
Verified
Q15: A focus group involves blind taste tests
Q19: The text stresses that for research methods
Q20: By the early 1980s, ad agencies began
Q21: Though some forms of ad research have
Q24: Which new philosophy of advertising focuses on
Q29: Overall, recall is easier, because people are
Q31: The Starch readership test measures readers of
Q34: For print ads, recall testing is most
Q35: Many forms of pre-post attitude studies are
Q38: The old physiological approaches to measuring physical
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents