When consumers act as the final "judge and jury" through their feedback on the quality of a new idea, they are taking part in

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When consumers provide feedback on the quality of a new idea, they are likely taking part in a concept test. Concept testing involves presenting a new product or idea to a group of target consumers and gauging their reactions and opinions through surveys or other feedback mechanisms. This helps marketers understand how the target audience may respond to the product or idea if it were to launch in the market.

When Consumers Act as the Final "Judge and Jury" Through