Projective techniques test ads for consumer response with:

Question

Quizplus · Accepted Answer

Projective techniques use stimuli that provoke a response from the participant, such as fragments of pictures or words that need to be completed. This allows for the participant's subconscious thoughts and feelings to surface, giving insights into their response to the ad. In-depth, one-on-one discussions (option A) can also be used in projective techniques, but it is not the defining characteristic of the technique. Physiological techniques and brain scans (option B) are not typically used in projective techniques. Demographic profiles of market members (option D) are not relevant to projective techniques as they do not involve the participants' subconscious responses.

Projective Techniques Test Ads for Consumer Response With