What single elements act as powerful organizing structures and expressive channels of the human mind, now widely and successfully used in tapping information for advertisers?

Question

Quizplus · Accepted Answer

Metaphors are powerful organizing structures and expressive channels of the human mind. They allow people to make connections and understand complex ideas by relating them to something familiar. This is why metaphors have been widely and successfully used in advertising to tap into consumers' emotions and associations with certain products or brands. Norms, habits, and values are also important aspects of human behavior and decision-making, but they are not necessarily as direct or expressive as metaphors in the context of advertising.

What Single Elements Act as Powerful Organizing Structures and Expressive