What is the basic premise behind a recall test?
A) For an ad to work, it has to be remembered.
B) To be effective, an ad has to be based on motivation.
C) To activate the memory, ads need five repeat exposures.
D) If people like the ad, they will buy the product.
Correct Answer:
Verified
Q40: _ is a type of thought process
Q41: Which of the following is a particular
Q42: _ is research on the actual ads
Q43: When does a recall measurement make sense?
A) During
Q44: In this era of _,internal databases are
Q46: _ involves collecting data or research outside
Q47: Some of the most valuable data are:
A) the
Q48: Researchers are trying to determine which Apple
Q49: Which of the following is true of
Q50: A method called _ involves both gathering
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