Which of the following is true of recall tests?

Question

Quizplus · Accepted Answer

Recall tests are designed to determine how much an audience member remembers of an ad. This type of test is used to assess the effectiveness of advertising and the ability of the audience to recall key messages, brand names, and other important details of an ad. It is commonly used for both print and television ads, as well as online advertisements. Recognition tests, on the other hand, involve the presentation of a stimulus, such as an image or sound, to see if the audience member recognizes it from previous exposure. Therefore, D is incorrect as recall tests require more memory than recognition tests. And B is also incorrect as recall tests can be effective for ads on online media.

Which of the Following Is True of Recall Tests