The way to see what part of an ad attracts attention,and for how long,is with __________.
A) Copy tests
B) Cognitive residue measurements
C) Eye-tracking studies
D) Cognitive response analysis
Correct Answer:
Verified
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Q50: A method called _ involves both gathering
Q51: The netnography is a blend of networks
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Q55: What test takes place over several days,usually
Q56: In a research study using the Zaltman
Q57: What type of research can the agency
Q58: Which type of research is about consumers'
Q59: Which of the following is an example
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