Scenario 7-1
Scheduled to be released in the first quarter of 2011, Nintendo's portable 3DS gaming system will likely revolutionize the video game industry. The 3DS is the newest in a long line of portable gaming systems made by Nintendo, but will now boast a number of new features-including 3-dimensional technology that does not require the use of any special viewing goggles or glasses. The new system will also allow consumers to play classic games from older generations of Nintendo products, watch 3-D movies, and create fictional "Mii" characters that were made famous by Nintendo's Wii. Nintendo hopes its new gaming system will once again put Nintendo at the top of the video game industry, having lost some of its market share to Sony and Microsoft in recent years.
-(Scenario 7-1) To determine which features to include in the 3DS, Nintendo did a large amount of research probing consumer opinions towards video games. To do so, Nintendo used a(n) ______ that allowed consumers to be the "judge and jury" in evaluating the quality of their new idea.

Question

Quizplus · Accepted Answer

A concept test is a research method used to evaluate a new idea or product by presenting it to consumers and gathering feedback on its appeal, usefulness, and potential flaws. Nintendo used this method to determine which features to include in the 3DS and how to improve upon previous generations of their portable gaming systems. This allowed consumers to be the "judge and jury" in evaluating the quality of their new idea before it was released to the market.

Scenario 7-1 Scheduled to Be Released in the First Quarter of 2011