Scenario 7-6
Wood Carver Cabinet Makers recently developed a line of kitchen cabinets designed for new custom homes and kitchen remodeling jobs. The line of cabinets is to be called "Signature Hardwoods" and a new magazine advertising campaign is being tested. Each of the ads being tested has a photograph of a woodworker handcrafting some part of the cabinet. In addition, his or her signature is shown at the bottom of the page as an indicator that the cabinets are carefully hand made.
-(Scenario 7-6)To target new markets,Wood Carver is looking for up-to-date information-the latest available-on employment,occupation,and income throughout the country without having to pay a fee for commercial data.National data on consumers is gathered by the U.S.Census through a number of avenues,but one of its survey instruments publishes monthly statistics on just these topics.Which is it?

Question

Quizplus · Accepted Answer

The Current Population Survey is conducted by the U.S. Census and publishes monthly statistics on employment, occupation, and income. The Pew Center Survey focuses on social and political issues, the American Demographics Survey is no longer active, and the International Social Survey covers social attitudes and values.

Scenario 7-6 Wood Carver Cabinet Makers Recently Developed a Line of Kitchen