Scenario 7-5
The Solutions Group is a combination of companies that help clients better understand their target markets through creative research approaches.It has learned that many people have become quite adept at filtering out advertising messages and therefore do not respond to traditional research instruments such as surveys.The Solutions Group says that there must be a "research revolution" based on true dialogues with consumers, not one-way monologues often seen in traditional surveys.
-(Scenario 7-5) The Solutions Group likes to ask its clients' potential customers a wide variety of questions so they can share their thoughts about themselves, their lives, and all the daily elements that are important to them.What type of research does this represent?

Question

Quizplus · Accepted Answer

The type of research described is Activities, Interests, and Opinions (AIO), which is a form of psychographic research that aims to understand the lifestyles, values, and attitudes of consumers by asking them questions about their preferences and behaviors related to various activities, interests, and opinions. AIO research is often used to develop market segmentation strategies and to tailor marketing messages to specific groups of consumers based on their psychographic profiles.

Scenario 7-5 The Solutions Group Is a Combination of Companies That Help