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Briefly Trace the Reasons for the Rise of Research-Specifically, Advertising

Question 90

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Briefly trace the reasons for the rise of research-specifically, advertising and brand promotion research-after WWII.Why did agencies create large research departments? How did universities get involved? How did consumers feel about research? When was research at its height of popularity, and when did things change? You do not have to provide a lot of detail, just a brief sketch of these issues.

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After WWII, American business had great ...

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