Which budgeting method monitors the amount spent by significant competitors and then allocates an equal or proportionate amount as its advertising dollars?

Question

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The share-of-voice approach involves monitoring the amount spent by significant competitors and then allocating an equal or proportionate amount as its advertising dollars, to ensure the brand maintains its share of the overall advertising in the market. The other options are different budgeting methods: objective-and-task approach involves setting specific objectives and then determining the tasks and costs required to achieve them; advertising response function involves estimating the relationship between advertising and sales to optimize the advertising budget; percentage-of-sales approach involves allocating a percentage of past or projected sales revenue to advertising expenses.

Which Budgeting Method Monitors the Amount Spent by Significant Competitors