Failing to address how the expenditures being proposed will actually meet the goals being pursued is a major downfall of the typical advertising budget.In fact, the only budgeting method that specifically relates spending to goals is the

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The only budgeting method that specifically relates spending to goals is the objective-and-task approach. This approach involves setting specific communication objectives and then determining the tasks and costs needed to accomplish them. It ensures that the expenditures being proposed are directly tied to achieving the desired goals. The other options (A, B, and D) do not provide a direct link between spending and goals.

Failing to Address How the Expenditures Being Proposed Will Actually