A canned soup manufacturer and its agency are nailing down the responsibilities of each side as they begin their planning effort.In a nutshell, the agency will
A) translate goals into strategies and create promotions and finished ads for the product.
B) provide input on the most important competition within the soup industry.
C) identify the value that the product offers to customers.
D) assess the external environment for potential soup purchases.
Correct Answer:
Verified
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