One tip from John Sweeney, a former creative director, is that if you're working with a pool of talented people, they'll produce their best work if you

Question

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Giving talented people some structure allows them to understand their role and responsibilities, as well as the overall goals of the project. This clarity can lead to increased efficiency and better quality work. Handing them over to the account executive or just agreeing with them may limit their creativity and problem-solving abilities, while keeping them out of conflicts may not address the root issues that could affect the project's success.

One Tip from John Sweeney, a Former Creative Director, Is