Social roles-mothers, fathers, romantic partners-and the consumer's inadequacies and worries about fulfilling them, are often used in selling products.

Question

Quizplus · Accepted Answer

This statement is true. Many advertisements use social roles and the fear of not fulfilling them as a way to sell products. Examples include ads that suggest a certain type of product will make a woman a better mother, or that using a particular product will make a man a better romantic partner.

Social Roles-Mothers, Fathers, Romantic Partners-And the Consumer's Inadequacies and Worries