The risk taken with the ____ testimonial is that the person may some day experience a fall from grace or a damaged reputation, thereby bringing negative aspects to the brand.

Question

Quizplus · Accepted Answer

A celebrity testimonial is the only option where the person's reputation and public image are an integral part of their endorsement. The other options such as infomercial, demonstration, and expert may not rely on a person's image or reputation as heavily for the endorsement.

The Risk Taken with the ____ Testimonial Is That the Person