Clichés and well-known phrases may reflect how people really talk, but in ad copy they send the signal that the product is bland, stale, old-fashioned, or offers nothing new.
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Verified
Q2: In very large print, centered at the
Q2: A man turns on a spigot,splashes hot
Q4: A Volkswagen print ad shows the headline
Q4: The overall visual impact through illustration relies
Q5: The idea of audience is very different
Q5: The copy approval process usually begins with
Q9: A radio commercial depicts two men jogging
Q10: Formal balance creates a mood of seriousness
Q10: A print ad for a new wood
Q18: The three primary visual elements of a
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