The measurement of how many times a person or household had an opportunity to see an advertisement, not how many times a person or someone in the household actually saw it, is called reach.
Correct Answer:
Verified
Q15: To compare the relative efficiency of two
Q16: If between-vehicle duplication and within-vehicle duplication are
Q17: Today's expanding matrix of media options requires
Q18: Internet media, cross-promotions, product placements, buzz and
Q19: Back in the old days of advertising,
Q21: A retailer decides to use newspaper ads
Q22: A young media planner has been hired
Q23: The blend of different media that will
Q24: The _ specifies the media in which
Q33: Media buying involves securing electronic media time
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents