The number of people or households that will be exposed to a media vehicle at least one time during a particular period is referred to as frequency.

Name: The number of people or households that will be exposed to a media vehicle at least one time during a particular period is referred to as frequency.
Brand: Quizplus
Rating: 4.9 (52 reviews)

Question

Quizplus · Accepted Answer

Frequency refers to the number of times an individual is exposed to a media vehicle, while reach is the term used for the number of people or households exposed at least once.

The Number of People or Households That Will Be Exposed