Think about the major shifts that have taken place in the advertising industry overall and in the role of media planners in particular.The text discusses eight issues that continue to affect and reshape the world of brand media vehicles.List at least three of these, and discuss their implications for media planners.Then give a simple example of each.Examples do not have to be detailed.

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The Answer of Think about the major shifts that have taken place in the advertising industry overall and in the role of media planners in particular.The text discusses eight issues that continue to affect and reshape the world of brand media vehicles.List at least three of these, and discuss their implications for media planners.Then give a simple example of each.Examples do not have to be detailed.

Think About the Major Shifts That Have Taken Place in the Advertising